The Iowa Healthiest State Initiative is expanding its Double Up Food Bucks (DUFB) program to additional locations across Iowa this month, further increasing access to fresh fruits and vegetables for Iowans using SNAP benefits. This expansion comes as the recently approved $1 million state appropriation to support the program has now been officially signed into law by Governor Kim Reynolds after bipartisan support from the legislature.

The Iowa Healthiest State Initiative has released its 2025 annual report highlighting the organization’s success in addressing Iowa’s core determinants of health. In a year where Iowa ranks 43rd for exercise among adults, 31st for fruit and vegetable consumption, and has the 2nd highest age-adjusted rate of new cancer diagnosis in the country, the Iowa Healthiest State Initiative has shown the importance of focusing on prevention to build a healthier future for Iowa.

With food insecurity reaching its highest point of the year, rising grocery costs, and interruptions in SNAP benefits, the Iowa Healthiest State Initiative has announced a series of updates to help SNAP shoppers access fresh fruits and vegetables through the winter months.

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

The Iowa Healthiest State Initiative today announced the launch of a new online registration system for its Double Up Food Bucks program. For the first time, SNAP (Supplemental Nutrition Assistance Program) users in Iowa can enroll online at doubleupiowa.com—eliminating the need to sign up in person at participating locations.

This enhancement aims to increase accessibility and reduce the burden on local grocery stores and farmers markets that previously handled registration. Now, more Iowans can begin using Double Up Food Bucks to bring home more fresh fruits and vegetables.

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

Every month through Monthly Momentum, we’ll share what our team did through our four main programs Make It OK, Double Up Food Bucks, Produce Rx, and 5-2-1-0 Healthy Choices Count! the month prior to realize that mission!

The Healthiest State Initiative has announced the finalists for the 2024 Healthiest State Annual Awards. Workplaces, individuals, youth, schools, early care sites, and health care providers will be recognized for their efforts to improve the physical, social, and mental well-being of Iowans