Iowa Produce Prescription Participant Home
Scroll down to learn about the program including:
Program details
Frequently asked questions
Where to find program help
(Enrollment currently closed)
What is a Produce Prescription Program?
Produce prescription programs aim to increase the purchase of fresh fruits and vegetables and can help improve diet-related health conditions. In Iowa, this program allows medical providers at a participating clinic to "prescribe" fruits and vegetables to their patients* in the form of monthly nutrition education and financial incentives to buy fresh produce.
How does it work for Iowans?
Download the App!
After enrolling in the program, you will receive a link to download the Iowa Fresh smartphone app. Once downloaded onto your phone, you will watch a short introduction video to get familiar with the app and the program.
Learn and Earn!
Watch a brief video and answer a 4-5 question quiz to earn your monthly Produce Prescription. You will receive $30 per month for you and each household member to spend on produce. These will automatically be added to the virtual wallet in your Fresh Iowa app after completing the monthly education module.
Spend!
Spend your digital Prescription dollars on fresh fruits and vegetables at participating grocery stores. Make sure you let the cashier know you will be spending your Produce Prescription during checkout. Show the cashier the barcode in your virtual wallet to scan for payment. The cashier will confirm how much of your prescription you’d like to spend. There are no spending limits, just be aware of the existing balance in your wallet. Produce Prescriptions expire 30 days after they are loaded in your wallet.
*To participate, individuals must be referred into the program by their doctor and must meet eligibility requirements
Have more questions? Check out our FAQ!
Program Info & App Demo
Watch the video below to review important program details and learn how to navigate and use the Iowa Fresh mobile app to earn and spend your Produce Prescription.
Iowa Fresh App Basics
After you click on the app icon to open Iowa Fresh on your smartphone, you will be asked to enter your phone number or your e-mail address (if you provided one).
Enter the password you created when you first registered for the app. For password help, call (508) 333-5458. For general App help, call (866)-259-2934.
Logging in
Navigating the MyFeed home page
Viewing your MyEducation videos
Click on the MyEducation icon at the bottom center of the screen. This is where you will watch a video and take a quick survey once a month to earn your prescription.
There may be more than one education video available at once. Remember, only submit the video survey if you are ready to earn for the month. Prescriptions expire after 30 days. Check back around the same time next month to learn & earn again!
When you log in, you will be brought to the MyFeed home page. Here you can scroll through program announcements, reminders, and resources.
From this screen, click the MyEducation icon or MyLocation icon at the bottom of the screen to navigate to your educational videos or to see store locations.
Accessing your Virtual Wallet
Click on the upper right corner of the virtual Produce Prescription card at the top of the screen. This will bring you to your Virtual Wallet.
Here, you can see your prescription balance and a barcode to present to the cashier to spend your prescription.
Click on the icons above the barcode to navigate to other pages:
The folding map icon will show participating store locations near you.
The receipt icon will show your transaction history. This is a good spot to check the date on which you earned prescription dollars (they expire 30 days after this date).
The bell icon will show you the same news feed as the MyFeed home page.
Click on the MyLocations icon at the bottom of the home screen. This will bring you to a map marked with participating store locations. Bring the store up in your phone’s navigation app by clicking the green arrow to the left of the store name.
See above to access this map from your virtual wallet, or see store listings at the bottom of this page.
Where to spend
After you’ve done your shopping, let your cashier know that you will be using your Produce Prescription during checkout.
Open up the Virtual Wallet in your Iowa Fresh app. Show the barcode on your phone to the cashier. They will scan the barcode and ask how much of your prescription you’d like to spend.
The cashier will be able to see the total cost of the fresh fruits and vegetables you purchased. So, if you don’t have a specific amount you’d like to spend, they can take off the maximum amount.
Be aware of your prescription balance as you won’t be able to spend over that amount.
How to spend
Store Locations
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Fareway Cedar Falls #974
214 North Magnolia Drive
Cedar Falls, IA 50613Fareway Cedar Falls #190
4500 South Main Street
Cedar Falls, IA 50613Fareway Evansdale
215 South Evans Road
Evansdale, IA 50707Fareway Waterloo
40 West San Marnan Drive
Waterloo, IA 50701
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Fareway Mason City
400 North Delaware
Mason City, IA 50401Produce in the Park
10 W 7th St.
Atlantic, IA 50022
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Fareway Atlantic
301 Poplar Street
Atlantic, IA 50022Produce in the Park
10 W 7th St.
Atlantic, IA 50022
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Fareway Burlington
920 Lawrence Drive
Burlington, IA 52601
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Fareway Hampton 309 Central Ave W, Hampton, IA 50441
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Fareway Council Bluffs
310 Mckenzie Ave
Council Bluffs, IA 51503
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Fareway Fort Dodge
1231 1st Ave South
Fort Dodge, IA 50501
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Fareway Sioux City #022
4040 War Eagle Drive
Sioux City, IA 51109Fareway Sioux City #019
4016 Indian Hills Drive
Sioux City, IA 51104Fareway Sioux City #829
4267 Sergeant Road
Sioux City, IA 51106
Need Help?
For general questions or help with the Iowa Produce Prescription Program:
Catie@IowaHealthiestState.com
(508) 333-5458
For questions or help with the Iowa Fresh mobile app:
Call the Epic Technology support line
(866)-259-2934
This work is supported by Gus Schumacher Nutrition Incentive Program grant no. 2022-70424-38549 from the USDA National Institute of Food and Agriculture.
Did you know?
If you are a SNAP/EBT customer in Iowa, you can automatically sign up for Double Up Food Bucks. Double Up matches SNAP/EBT dollars spent on fruits and vegetables, up to $10 a day at participating locations. That means families can get twice the fresh fruits and veggies.