Double Up Food Bucks Program Announces New Online Registration

Simplified sign-up makes it easier for Iowa SNAP users to access healthy food

The Iowa Healthiest State Initiative today announced the launch of a new online registration system for its Double Up Food Bucks program. For the first time, SNAP (Supplemental Nutrition Assistance Program) users in Iowa can enroll online at doubleupiowa.com—eliminating the need to sign up in person at participating locations.

This enhancement aims to increase accessibility and reduce the burden on local grocery stores and farmers markets that previously handled registration. Now, more Iowans can begin using Double Up Food Bucks to bring home more fresh fruits and vegetables.

“Our goal is to make the Double Up Food Bucks program as simple and accessible as possible for all eligible Iowans,” said Jami Haberl, executive director of the Iowa Healthiest State Initiative. “This new online registration will streamline the process so more families can take advantage of this valuable resource.”

About Double Up Food Bucks

SNAP users are automatically eligible for Double Up Food Bucks. The program empowers SNAP recipients to maintain a healthy diet and put more food on the table. For every dollar spent on produce, another dollar is matched in Double Up Food Bucks, up to $15 per day.

The program is available at 90 locations throughout Iowa, including select Fareway and Hy-Vee grocery stores, farmers markets, farm stands, CSAs and co-ops. Visit  www.DoubleUpIowa.com to learn more, including a list of participating sites. Double Up Food Bucks is made possible through the generous support of Bank of America, Corteva, Farmers Mutual Hail, Wellpoint, and UCare, along with funding from the USDA’s Gus Schumacher Nutrition Incentive Program (GusNIP).

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The Healthiest State Initiative is a nonpartisan, nonprofit organization driven by the vision that every Iowan has the opportunity to live their healthiest life. By creating awareness and integrating solutions to improve the physical, social, and mental well-being of Iowans, the organization aims to make this vision a reality. For more information, visit http://www.iowahealthieststate.com.

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