Double Up Food Bucks Expands to Additional Locations as State Investment is Signed into Law
The Iowa Healthiest State Initiative is expanding its Double Up Food Bucks (DUFB) program to additional locations across Iowa this month, further increasing access to fresh fruits and vegetables for Iowans using SNAP benefits. This expansion comes as the recently approved $1 million state appropriation to support the program has now been officially signed into law by Governor Kim Reynolds after bipartisan support from the legislature.
The combined momentum of public investment and private partnership marks a significant step forward in expanding the reach of a proven, prevention-focused program that helps Iowans afford healthy food.
“Double Up Food Bucks continues to demonstrate that when healthy food is affordable and accessible, people use it,” said Jami Haberl, Executive Director of the Iowa Healthiest State Initiative. “With this new investment signed into law and expanded partnerships with retailers like Hy-Vee, we’re able to reach more communities and build on strong results across the state.”
Through this latest expansion, Double Up Food Bucks will now be available at 12 additional Hy-Vee locations and the Cultivate Hope Corner Store in Cedar Rapids, making it even easier for SNAP participants to access fresh produce where they already shop.
New locations include:
Hy-Vee Stores
Ames, 3800 Lincoln Way, Ames, IA 50014
Ames, 640 Lincoln Way, Ames, IA 50010
Atlantic, 1630 East 7th Street, Atlantic, IA 50022
Bettendorf, 2900 Devils Glen Road, Bettendorf, IA 52722
Clinton, 901 South 4th Street, Clinton, IA 52732
Denison, 1426 Broadway, Denison, IA 51442
Fort Dodge, 115 South 29th Street, Fort Dodge, IA 50501
Fort Madison, 2606 Avenue L, Fort Madison, IA 52627
Jefferson, 106 W Washington Street, Jefferson, IA 50129
Marion, 2600 Business Highway 151, Marion, IA 52302
Red Oak, 1605 Broadway Street, Red Oak, IA 51566
Storm Lake, 1250 Lake Avenue, Storm Lake, IA 50588
Cultivate Hope Corner Store
604 Ellis Blvd NW, Cedar Rapids, IA 52402
Double Up Food Bucks continues to see strong participation across Iowa, with a 97.5% redemption rate reported earlier this year—meaning nearly every available dollar is used by participants to purchase fresh fruits and vegetables. The program matches up to $15 per day in SNAP purchases of fruits and vegetables, effectively doubling a household’s ability to bring home healthy food.
At a time when Iowa ranks 31st nationally for fruit and vegetable consumption, expanding access to affordable, healthy food remains a key strategy for improving long-term health outcomes across the state.
How Double Up Food Bucks works: When customers spend $15 on fresh fruits and vegetables using SNAP benefits at a participating location, they can earn $15 in Double Up Food Bucks. These bucks can be used to buy more fresh fruits and vegetables. The program matches what you spend—$1 for $1—up to $15 each day. To earn and use Double Up Food Bucks: SNAP/EBT customers must sign up for the Double Up Food Bucks Iowa program. To learn more about Double Up Food Bucks, including participating sites, visit www.DoubleUpIowa.org.
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The Iowa Healthiest State Initiative is a nonpartisan, nonprofit organization driven by the vision that every Iowan has the opportunity to live their healthiest life. By creating awareness and integrating solutions to improve the physical, social, and mental well‑being of Iowans, the organization aims to make this vision a reality. For more information, visit www.iowahealthieststate.com.