Iowa Healthiest State Initiative

It's market season! Double Up at 140+ locations

Customers are able to earn and spend Double Up Food Bucks at 140+ Iocations across Iowa, including farmers markets and all Fareway stores!

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Make Healthy Choices Count with 5-2-1-0

Access free 5-2-1-0 resources to make the healthy choice the easy choice in your early care site, school, out-of-school program, workplace, community – or even in your home!

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Make It OK: End mental illness stigma in Iowa

Make It OK is community campaign to reduce stigma by starting conversations and increasing understanding about mental illness.

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Let's make Iowa the healthiest state in the nation

By engaging worksites, communities, child care providers, schools and individuals, we can inspire Iowans to improve their health and happiness, and ultimately achieve our goal.

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According to the 2019 America's Health Rankings, Iowa is #20 in the nation when it comes our state's physical, mental and social well-being.

Our goal is to become the healthiest state in the nation. It's an ambitious goal, and we can't do it without your help.

Take part in our programs, join us at one of our events or share our resources with others. Together, we can inspire Iowans and show the rest of the nation the road to wellness.