Make It OK: End mental illness stigma in Iowa

Make It OK is community campaign to reduce stigma by starting conversations and increasing understanding about mental illness. 

Learn More

Make Healthy Choices Count with 5-2-1-0

Access free 5-2-1-0 resources to make the healthy choice the easy choice in your early care site, school, out-of-school program, workplace, community – or even in your home!

Access resources

2023 Annual Award Finalists Will Be Announced on March 6th!

Earn Double Up Food Bucks at new locations in 2022

Customers are able to earn and spend Double Up Food Bucks at farmers markets and grocery stores across Iowa. See a map of participating locations! 

Find a location

The Healthiest State Initiative is a nonpartisan, nonprofit organization with the vision that every Iowan has the opportunity to live their healthiest life

It's an ambitious goal, and we can't do it without your help.

Take part in our programs, join us at one of our events or share our resources with others. Together, we can inspire Iowans and show the rest of the nation the road to wellness.


Becoming the healthiest state in the nation is no easy task, but Iowans have the dedication and drive to pull it off. 

Get Inspired


Access free resources related to our key campaigns and from our partner organizations to help you live a healthier life.

Take Action


Subscribe to our newsletter, follow us on social media, or contribute to our cause. Share our message with others! 

Join Us


Take part in our Workplace Wellbeing Conference, Annual Walk, Annual Awards, 5-2-1-0 Summit or one of our Make It OK events.