Help Make It OK on Giving Tuesday

Support our goal of raising $5,000 to train 100 new Make It OK ambassadors across Iowa.

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Make It OK: End mental illness stigma in Iowa

Make It OK is community campaign to reduce stigma by starting conversations and increasing understanding about mental illness. 

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Make Healthy Choices Count with 5-2-1-0

Access free 5-2-1-0 resources to make the healthy choice the easy choice in your early care site, school, out-of-school program, workplace, community – or even in your home!

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It's market season! Double Up at 140+ locations

Customers are able to earn and spend Double Up Food Bucks at 140+ Iocations across Iowa, including farmers markets and all Fareway stores!

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Let's make Iowa the healthiest state in the nation

By engaging worksites, communities, child care providers, schools and individuals, we can inspire Iowans to improve their health and happiness, and ultimately achieve our goal.

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The Healthiest State Initiative is a nonpartisan, nonprofit organization driven by the goal to make Iowa the healthiest state in the nation.

It's an ambitious goal, and we can't do it without your help.

Take part in our programs, join us at one of our events or share our resources with others. Together, we can inspire Iowans and show the rest of the nation the road to wellness.


Becoming the healthiest state in the nation is no easy task, but Iowans have the dedication and drive to pull it off. 

Get Inspired


Access free resources related to our key programs and from our partner organizations to help you live a healthier life.

Take Action


Subscribe to our newsletter, follow us on social media, or contribute to our cause. Share our message with others! 

Join Us


Take part in our Annual Conference, Annual Walk, Annual Awards, 5-2-1-0 Summit or one of our Make It OK events.