Earn Double Up Food Bucks at new locations in 2022
Customers are able to earn and spend Double Up Food Bucks at farmers markets and grocery stores across Iowa. See a map of participating locations!
Find a location
Make It OK: End mental illness stigma in Iowa
Make It OK is community campaign to reduce stigma by starting conversations and increasing understanding about mental illness.
Learn More
Make Healthy Choices Count with 5-2-1-0
Access free 5-2-1-0 resources to make the healthy choice the easy choice in your early care site, school, out-of-school program, workplace, community – or even in your home!
Access resources
The Healthiest State Initiative is a nonpartisan, nonprofit organization driven by the goal to make Iowa the healthiest state in the nation.
It's an ambitious goal, and we can't do it without your help.
Take part in our programs, join us at one of our events or share our resources with others. Together, we can inspire Iowans and show the rest of the nation the road to wellness.
Becoming the healthiest state in the nation is no easy task, but Iowans have the dedication and drive to pull it off.
Access free resources related to our key programs and from our partner organizations to help you live a healthier life.
Subscribe to our newsletter, follow us on social media, or contribute to our cause. Share our message with others!
Take part in our Workplace Wellbeing Conference, Annual Walk, Annual Awards, 5-2-1-0 Summit or one of our Make It OK events.
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For community leaders looking to bring health and well-being to the forefront of their community.
For businesses and workplaces – in whatever industry it may be.
For public and private schools K-12, early care and other youth organizations.
For individuals looking to lead a happier, healthier lifestyle.