Live 5-2-1-0 

Parents. Teachers. Health care providers. Business leaders. When it comes to kids, there’s one thing everyone wants – for them to be healthy! That’s why Iowa has created Healthy Choices Count! It’s a health-focused movement for kids that’s under the nationally recognized program, 5-2-1-0.

This proven, scientific method helps keep kids healthy by focusing on the importance of good habits. And it all starts by encouraging them to eat and play the right way. It’s how they can live 5-2-1-0.


What is 5210

Put it all together and Iowa kids now have an easy (not to mention proven) way to remember how to have fun while practicing healthy habits.


Now that you know what 5-2-1-0 stands for, it’s time to get involved! Whether you’re a parent, teacher, early care provider or business leader, you can help Iowa kids learn the importance of staying healthy. We partner with early care providers, schools, health care institutions, and parents and community organizations to catalyze change for families in the places where we live, learn work and play.


Do you want to know what schools, early care providers, out-of-school programs or health care sites are registered? Click here to learn more about registered sites and how your school, early care site, out-of-school program or health care clinic can sign up as a 5-2-1-0 Healthy Choices Count! site. Registration is free and easy.

Make the selection below that best defines the place where 5-2-1-0 Healthy Choices Count can help you!

Kids swinging

Early Care 

Caregivers who establish the values of 5-2-1-0 in the early years of children’s lives — from birth to age 5 — can form healthy habits that will last a lifetime.

Family shopping

Parents and Caregivers

Using 5-2-1-0 at home and in the community provides a positive environment for kids to build healthy habits and interact with peers as they learn and grow. 

Doctor with child

Health care Settings

By incorporating 5-2-1-0 messages into your healthcare practice, you can promote healthy lifestyles and give your patients the tools they need to get and stay healthy.

Kids studying

School & School-aged Children

As places where kids spend so much time, schools are perfectly positioned to use 5-2-1-0 alongside nutritious food options and creative activity opportunities.


With your support, we can help Iowa kids make the right choices when it comes to eating and playing. Because Healthy Choices Count! Contact us with questions or for more information.

LIVE 5-2-1-0 

  • Order Form

    Order 5-2-1-0 Healthy Choices Count materials including FREE posters and brochures, as well as a link to purchase 5-2-1-0 T-shirts!

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  • Resources

    Check out these interactive and fun activities for kids! Plus downloadable social media graphics to help you spread the 5-2-1-0 message.

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  • Registered Sites

    Schools, early care, out of school program and healthcare sites are invited to sign up as a 5-2-1-0 site and join an important network of sectors working towards healthier environments where young Iowans live, learn, and play. Registration is free and easy.

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  • Champion Toolkit

    The Champion Toolkit was designed to assist you with how you can create a healthy environment and encourage 5-2-1-0 habits with the children you serve.

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  • 5-2-1-0 Feature

    5-2-1-0 Feature

    The 5-2-1-0 Feature provides resources, social media posts and activities to celebrate Healthy Choices Count each month.

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