DOUBLE UP FOOD BUCKS IS A TRIPLE WIN
Double Up Food Bucks does three great things all at once: it increases access to healthy food, supports Iowa farmers and keeps dollars in the local economy. It's a win-win-win!
Feeding Iowa Families
Thanks to Double Up Food Bucks, food-insecure families can to stretch their food dollars further while eating more fresh fruits and vegetables. Share the win!
Helping Iowa Farmers
Double Up Food Bucks helps farmers grow their customer base, increase their sales and close the healthy food access gap for their fellow Iowans. Share the win!
Supporting Iowa's Economy
Because Double Up Food Bucks are only spent at Iowa grocery stores and farmers markets, the program has a big statewide economic ripple effect. Share the win!
It's a 'Triple Win'!
Hundreds of thousands of Iowans struggle with food insecurity every day. Food insecure families should not have to choose between being hungry and being healthy. With Double Up Food Bucks, they don't have to make that choice!
HOW IT WORKS: Double Up Food Bucks is a SNAP-incentive program that matches purchases of fruits and vegetables at participating Iowa grocery stores and farmers markets $1:$1. Customers can use Double Up Food Bucks like cash on more fresh fruits and vegetables.
THE POTENTIAL IMPACT: Double Up Food Bucks encourages shoppers to visit the farmers market more often. Hundreds of thousands of Double Up Food Bucks are spent directly with local producers each year! When combined with the impact of purchases made at Iowa-owned grocery stores, the program's estimated economic impact could grow to $20 million per year if it were able to expand statewide!
CURRENT STATE: In July 2020, Double Up Food Bucks was awarded funding that allowed us to expand our program to 100+ grocery stores, resulting in millions of Double Up Food Bucks redeemed for fresh produce by food-insecure Iowans. However, due to reduced funding, the program has been scaled back to select grocery stores effective January 1, 2022.
Help us restore funding:
We need your help to restore funding to Double Up Food Bucks and bring the Triple Win to all Iowans! Here's how you can help:
- Contact your local lawmaker: Fill out this simple form to notify lawmakers that you support statewide funding for Double Up Food Bucks.
- Spread the word: Download our Social Media Toolkit to share the success stories of Double Up Food Bucks.