OBJECTIVE #1: Decrease Percentage of Iowans Who are Obese
Obesity is a complex problem which will require a multifaceted approach. Medical conditions that are obesity-related include heart disease, stroke, type 2 diabetes and certain types of cancer, and can be a leading cause of death. The medical costs for people who have obesity were $1,429 higher than those of normal weight. (Source: Health Affairs, Sept/Oct 2009)
Policy makers, state and local organizations, business and community leaders, school, childcare and healthcare professionals, and individuals must work together to create an environment that supports a healthy lifestyle in order to combat this national epidemic.
Measurement: % of adult (18+) Iowans who are obese.
Current Rate - 2020
Target Rate - 2021
CDC, National Center for Chronic Disease Prevention and Health Promotion, Division of Nutrition, Physical Activity, and Obesity. Data, Trend and Maps [online]. https://www.cdc.gov/nccdphp/dnpao/data-trends-maps/index.html *Additional IDPH analysis of national BRFSS data.
Proven, scientific method to keep kids healthy by focusing on the importance of good habits. It all starts by encouraging them to eat and play the right way.
Making it easier for low-income Iowans to eat fresh fruits and vegetables while supporting family farmers and growing local economies.
Healthy HometownSM powered by Wellmark aims to make the healthy choice, the easy choice, using evidence-based interventions and tools.