Move More and Exercise

Move More

OBJECTIVE #1: Increase Percentage of Iowans Engaging at Least 30 Minutes of Physical Activity at Least Five Days a Week. 

Regular physical activity is essential for weight maintenance and prevention of chronic diseases such as heart disease, diabetes, colon cancer, and osteoporosis. Physical activity is anything that gets your body moving! According to the 2018 Physical Activity Guidelines for Americans, you need to do two types of physical activity each week to improve your health: aerobic and muscle-strengthening1.

We know 150 minutes each week sounds like a lot of time, but it's not. That's 2 hours and 30 minutes, about the same amount of time you might spend watching a movie. The good news is that you can spread your activity out during the week, so you don't have to do it all at once. You can even break it up into smaller chunks of time during the day. It's about what works best for you, as long as you're doing physical activity for at least 10 minutes at a time.

Measurement: % of Iowans who achieve at least 150 minutes/week of moderate-intensity aerobic physical activity or 75 minutes/week of vigorous-intensity aerobic physical activity.

Improving Gauge
Percent Who Engage in Physical Activity
Current Rate - 2019
Target Rate - 2021

CDC, National Center for Chronic Disease Prevention and Health Promotion, Division of Nutrition, Physical Activity, and Obesity. Data, Trend and Maps [online].

OBJECTIVE #2: Decrease Recreational Screen Time to Less than 2 Hours a Day

A 2014 Nielsen report found that adults log a total of 11 hours of screen time a day. This takes a toll on our overall health as even two hours of television (TV) a day can increase the risk of weight gain, vision problems, sleep disturbances, poor posture leading to shoulder and neck pain, weight gain, diabetes and heart disease in adults. Since we are sitting down during most of our screen-time, this boosts the risk of obesity, heart disease, type 2 diabetes and some types of cancer. 

Measurement: % of Iowans who spend two or more hours watching television or playing videos.

Note: 2019 is the first year this information was collected. 

Worsening Gauge
Percent Who Spend 2+ Hours of Screen Time Per Day
Current Rate - 2020
Target Rate - 2021

Source: 2020 Iowa BRFSS


Helpful Resources: 

5-2-1-0 Healthy Choices Count!

Proven, scientific method to keep kids healthy by focusing on the importance of good habits. It all starts by encouraging them to eat and play the right way.

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Healthy Hometown Powered by Wellmark

Healthy HometownSM powered by Wellmark aims to make the healthy choice, the easy choice, using evidence-based interventions and tools.

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References1 Centers for Disease Control and Prevention - Physical Activity Basics (

Key Indicators 

Click below to learn more. 

Overall Progress   Obesity  Eat well   Feel better