OBJECTIVE #1: Decrease Number of Iowans that Use Tobacco
Despite declines in cigarette usage since the mid-1960s, about one in four Iowa adults continues to smoke. Tobacco use remains the leading cause of preventable death in the state. Of the 28,000-29,000 deaths among Iowans each year, it's estimated that about one in six are caused by tobacco1.
Iowans who smoke experience elevated risk of heart disease, stroke, cancer, chronic lung disease, osteoporosis, physical disability and women who smoke risk giving birth to premature and low birth weight babies. Cigarette use imposes an annual economic burden of $1.28 billion in health care costs, including $364.5 million in state Medicaid program expenditures, and $1.21 billion in smoking-related lost productivity costs2.
Measurement: % of adult (18+) who are current cigarette smokers.
Percent of Adult Iowans Who Smoke Cigarettes
Current Rate - 2019
Target Rate - 2021
CDC, National Center for Chronic Disease Prevention and Health Promotion, Division of Population Health. BRFSS Prevalence & Trends Data. View Source *Additional IDPH analysis of national BRFSS data.
OBJECTIVE #2: Increase Percentage of Iowans Volunteering
Over the past two decades there has been a growing body of research that indicates volunteering provides individual health benefits in addition to social benefits. This research has established a strong relationship between volunteering and health: Those who volunteer have lower mortality rates, greater functional ability, and lower rates of depression later in life than those who do not volunteer3.
Measurement: % of Iowa residents who volunteer.
OBJECTIVE #3: Increase Resiliency Among Iowans
Good mental health and wellbeing is fundamental to our physical health, relationships, education, training, work and to achieving our potential.
The benefits of positive mental health and well-being are wide ranging and significant both for individuals and for society as a whole. Positive mental health is associated with an increase in life expectancy, improved quality of life, improved physical outcomes, improved education attainment, increased economic participation, and positive social relationships4.
Measurement: % of adult Iowans reported their mental health was not good 14 or more days in the past 30 days.
Percent of Iowans Reporting ‘Not Good’ Mental Health
Current Rate - 2019
Target Rate - 2021
UnitedHealth Foundation. America's Health Rankings analysis of BRFSS. *Additional IDPH analysis of national BRFSS data. View Source
Make It OK is community campaign to reduce stigma by starting conversations and increasing understanding about mental illness.
Eight-week statewide employer-supported volunteer initiative, to serve as a competitive way to encourage organizations and businesses alike to participate in community volunteering.
Comprehensive training curriculum that sets the stage for employees and supervisors to exemplify and promote a "can do" workplace environment.
Take the next step. Find more information about quitting tobacco that will help you, a friend, or family member be tobacco-free for good.
1 Tobacco Use Among Iowa Adults 2011-14, Iowa Department of Public Health (https://idph.iowa.gov/Portals/1/userfiles/115/surveillance,%20evaluation%20and%20statistics/updates%20oct%2016/AdultPrevTrendRPT201114_CgtSmklsl_160720l.pdf)
2 The Burden of Tobacco Use in Iowa in 2016, Iowa Department of Public Health (http://idph.iowa.gov/Portals/1/userfiles/115/surveillance,%20evaluation%20and%20statistics/The%20Burden%20of%20Tobacco%20Use%20in%20Iowa%202016_Cmmnt_170126%20(4)%20(1).pdf)
3 Corporation for National and Community Service - The Health Benefits of Volunteering 2007 (https://www.nationalservice.gov/pdf/07_0506_hbr.pdf)
4 Centers for Disease Control and Prevention - Learn about Mental Health (https://www.cdc.gov/mentalhealth/learn/index.htm)