Eating Well

Eat Well

OBJECTIVE #1: Increase Number of Iowans Eating 5 or More Fruits and/or Vegetables Daily.  

A diet rich in fruits and vegetables provides vitamins and minerals, important for supporting growth and development, and for optimal immune function in children. High daily intakes of fruits and vegetables among adults are associated with lower rates of chronic diseases such as heart disease, stroke, high blood pressure, diabetes, and possibly, some types of cancers. Emerging science suggests fruit and vegetable consumption may help prevent weight gain, and when total calories are controlled, may be an important aid to achieving and sustaining a healthy weight1

Measurement: % of Iowans who consume 5 or more fruits and/or vegetables per day.

Improving Gauge
Consumption of Fruits/Vegetables
Current Rate - 2017
Target Rate - 2021

CDC, National Center for Chronic Disease Prevention and Health Promotion, Division of Nutrition, Physical Activity, and Obesity. Data, Trend and Maps [online].

*"Survey questions changed slightly in 2017 - beans and orange vegetables were replaced by potatoes. Click here to view the survey questions used during pre-2017 and in 2017."

OBJECTIVE #2: Decrease Number of Sugar-Sweetened Beverage Individuals Consume Daily.  

Sugar-sweetened beverages or sugary drinks are leading sources of added sugars in the American diet. Frequently drinking sugar-sweetened beverages is associated with weight gain/obesity, type 2 diabetes, heart disease, kidney diseases, non-alcoholic liver disease, tooth decay and cavities, and gout, a type of arthritis. Limiting the amount of sugar-sweetened beverages intake can help individuals maintain a healthy weight and have a healthy diet2.

Measurement #1: % of Iowans who do not drink regular soda or pop that contains sugar per day/week/month

Worsening Gauge
Percent Who Don't Drink Soda or Pop
Current Rate - 2018
Target Rate - 2021

Source: Iowa BRFSS – State Added Nutrition

Measurement #2: % of Iowans who do not drink sweetened fruit drinks per day/week/month

Improving Gauge
Percent of Iowans Who Don't Drink Sweetened Fruit Beverages 
Current Rate - 2018
Target Rate - 2021

Source: Iowa BRFSS – State Added Nutrition

Helpful Resources: 

5-2-1-0 Healthy Choices Count!

Proven, scientific method to keep kids healthy by focusing on the importance of good habits. It all starts by encouraging them to eat and play the right way.

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Double Up Food Bucks

Making it easier for low-income Iowans to eat fresh fruits and vegetables while supporting family farmers and growing local economies.

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Healthy Hometown powered by Wellmark

Healthy Hometown powered by Wellmark aims to make the healthy choice, the easy choice, using evidence-based interventions and tools.

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1 Centers for Disease Control and Prevention State Indicator Report on Fruits and Vegetables Consumption 2013 (

2 Centers for Disease Control and Prevention - Get the Facts on Sugar-Sweetened Beverages and Consumption (

Key Indicators 

Click below to learn more. 

Overall progress  obesity   Move More  Feel better