posted on Monday, December 30, 2019

Double Up Food Bucks sees 900% growth in 2019

Grocers and farmers benefit from increased healthy food sales

The Double Up Food Bucks program saw substantial growth in sales across Iowa in 2019. Customers participating in the healthy food incentive program redeemed a total of $154,236 to purchase fresh fruits and vegetables at 34 different locations.

Double Up Food Bucks allows SNAP (Supplemental Nutrition Assistance Program, formerly known as food stamps) customers to match purchases of fresh produce made with their EBT card, up to $10 per day, with Double Up Food Bucks which can be spent on additional fruits and vegetables.


In 2018, there were 14 participating locations, including three co-op food stores, farmers markets and farm stands, in the program with a combined total sales at $15,818. This year, the number of participating locations more than doubled, including additional markets, co-ops and 14 Fareway locations. Between May–December 2019, Fareway customers alone redeemed $112,406 in Double Up Food Bucks.

“We were proud to integrate the Double Up Food Bucks program in key store locations in 2019, as it allowed us to better service customers who need access to fresh fruits and vegetables to feed their families,” said Reynolds W. Cramer, president and CEO of Fareway.

Double Up Food Bucks, administered statewide by the Healthiest State Initiative, has received positive feedback from SNAP participants, as well as farmers and grocers who see increased revenue and customers from the program. 100% of farmers surveyed said they would participate in Double Up Food Bucks again next year.

“The Double Up Food Bucks program increased our sales at nearly every farmers market we attended this year,” said Molly Schintler, of Echollective Farm in Mechanicsville. “When farms like ours thrive, rural economies thrive.”

RELATED: How Double Up Food Bucks helps farmers 

“We saw more customers that probably wouldn't have been able to afford to come to market to purchase extra food for their families or themselves," said Kathy Salow, of Kirkwood's SunCountry Produce in Hopkington. “It boosted our sales, it brought more people out, and we had return customers.”

DUFB farmer

Double Up Food Bucks is active year-round at all participating grocery stores. Hy-Vee plans to pilot the program in two of their stores in January 2020. Most farmers markets and farm stands will resume in May 2020. Find a complete list of participating site, click here

Double Up Food Bucks started as a pilot program in 2016 with six farmers markets. The program receives federal SNAP incentive funding, including a three-year grant from the U.S. Department of Agriculture. The funds are then matched with private contributions bringing total project support to nearly $1 million.  Double Up Food Bucks in Iowa is sponsored by Amerigroup, Bank of America, Advocare Foundation, Alliant Energy and ITC Group, as well as regional support of local partners.

How Double Up Food Bucks works: 

A customer who spends $10 in SNAP benefits at a participating site receives an additional $10 in free Double Up Food Bucks to spend on locally grown fruits and vegetables. The program provides a 1:1 match, up to $10 per day.  To learn more, click here.

NOTE: Some of the figures in this blog were updated in January 2020 to reflect complete data from 2019.