5-2-1-0 expands in Iowa

By Iowa Department of Public Health on Thursday, July 19, 2018

5 new towns, 1 county to join "Healthy Choices Count" campaign 

The Iowa Department of Public Health (IDPH), Healthiest State Initiative and the United Way of Central Iowa today announced an expansion of the “5210 – Healthy Choices Count” campaign, which was launched last fall in Iowa.

Five additional communities (Manning, Mason City, Clinton, Mount Ayr and Keosauqua) and one county-wide project (Warren County) are joining the first four 5-2-1-0 communities (Malvern, Dubuque, Mt. Pleasant and West Union). Each community will receive a $22,000 grant and Warren County will receive $38,000.


“Research has shown that children who have healthy eating habits, are physically active and spend less time in front of a screen do better in school,” Gov. Kim Reynolds said. “Their reading scores improve, they are able to maintain better focus in class and they sleep better. Children who do better in school are more likely to pursue post-secondary education and are better equipped to contribute to Iowa’s economic success.” Governor Reynolds actively supported the the public-private partnership.

5-2-1-0 is a nationally recognized childhood obesity prevention program that focuses on the importance of four simple daily health habits: 

  • 5 or more servings of fruits and vegetables
  • 2 hours or less of screen time (television, computer, video games, phones, etc.)
  • 1 hour or more of physical activity
  • 0 (or reduce) sugar-sweetened beverages - drink more water!

The 5-2-1-0 campaign seeks to increase physical activity and healthy eating for children from birth to 18 years through three core principles: healthy places support healthy choices, consistent messaging across sectors is essential, and strategies are based on science and recommended by the medical community. 

LEARN MORE ABOUT 5-2-1-0: Get involved, download a toolkit, order free resources