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#GIVINGTUESDAY

posted on Monday, November 8, 2021


Help us Make It OK!

Support our goal of raising $5,000 to train 100 new ambassadors across Iowa

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Giving Tuesday is a global day of generosity that will take place on November 30. It’s a day for Iowans to donate to causes they are passionate about and make a difference in their community.

Mental health – especially the anxiety, depression and grief that has been exacerbated by the ongoing pandemic – is an important issue that impacts our families, communities and state. If an Iowan is struggling with a mental illness, stigma should never be a barrier to seeking help.

Again this year, the Healthiest State Initiative is focusing our Giving Tuesday fundraising efforts around Make It OK. Make It OK is a community campaign to reduce stigma by starting conversations and increasing understanding about mental illness so that, ultimately, more Iowans get connected with the resources they deserve.

Will you help us reach our goal?

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Every $50 donation covers the costs for one Make It OK Ambassador to be trained. These ambassadors then take what they’ve learned about mental illness and how to be supportive and spread the Make It OK message in their own communities. Our Giving Tuesday goal of $5,000 would train 100 more Iowans as Make It OK ambassadors.

In 2020, Iowans raised more than $12,000 to fund more Make It OK ambassador trainings across the state. Thanks in part to your support, we have been able to train 437 Make It OK ambassadors so far in 2021, bringing our statewide total to 846 ambassadors!

MATCH DONOR ALERT: We are so excited to announce that HealthPartners UnityPoint Health will be matching all donations made to Make It OK’s Giving Tuesday campaign, up to $5,000. That means the impact of your contribution will be doubled. Thank you HealthPartners UnityPoint Health!

"Mental health continues to be a main focus of HealthPartners UnityPoint Health.  We want to make sure that everyone gets care and support that fits their unique needs.  More importantly, we recognize stigmas exist around mental illness often preventing someone from seeking needed services. That is why we are proud to offer a matching donation on Giving Tuesday in support of Make It OK."

– Becky Woody, President, HealthPartners UnityPoint Health

Donate now to double the impact of your contribution!

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A Make It OK ambassador is someone who has a passion for reducing mental illness stigma in their community and enjoys promoting mental health awareness. Having a robust and diverse network of Make It OK Ambassadors in all corners of the state is vital to the mission of increasing understanding and awareness of mental illness.

Here's what some of our partners around the state are saying about the importance of Make It OK in their community:

“Mental Health was identified in our Spring 2021 Community Health Needs Assessment as the top health need in Cass County. We know that stigma prevents people from getting the help they need, and stigma also causes people to feel alone—which can make things worse. Make It OK is a great program for both reducing stigma and normalizing mental illness. It makes a difference!”

– Brigham Hoegh, Wellness Program Coordinator in Cass County

"Make It OK has been instrumental in Linn County for furthering the message of eliminating mental illness stigma, providing resources in supporting individuals in seeking help early and encouraging community members to share their stories to help Make It OK.  We have used this important message and resources throughout the COVID-19 pandemic and the impact of the derecho to let our community know that it is OK to get help."

– Lori Weih, Make It OK – Linn County Committee

This Giving Tuesday, your donation of $50 can help remove stigma as a barrier to mental health care. Your $50 will start conversations. Your $50 will increase understanding. Your $50 can help Make It OK. Will you donate $50 to train a Make It OK ambassador?

Will you donate $50 to ensure training for one Make It OK ambassador?

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MIOMake It OK is here to help educate Iowans and get the conversations going. Start by learning what a mental illness really is. Then, find out what to say and what not to say when someone opens up to you.  You can also help others by sharing your own story to help people know they aren’t alone.


Thank you to our match donor!

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Iowa Healthiest State Initiative is a 501(c)(3) Non-Profit corporation, IRS Tax ID 45-4570642. All gifts to Iowa Healthiest State Initiative are tax-deductible as allowed by law.