Eat Healthy. Play Healthy.

posted on Monday, February 5, 2018

"Their reading scores improve, they are able to maintain better focus in class and they sleep better.” – Gov. Kim Reynolds

The Iowa Department of Public Health (IDPH) – along with the Healthiest State Initiative and the United Way of Central Iowa – launched the “5-2-1-0 Healthy Choices Count” program aimed at helping children and teens lead an active, healthy lifestyle. This nationally-recognized and science-based program has four key components to help families make healthy choices each and every day.

  • 5 servings of fruits and vegetables per day
  • 2 hours or less of screen time
  • 1 hour of physical activity
  • 0 sugary drinks – more water!

The goal of the campaign is to increase physical activity and healthy eating habits among Iowa kids from birth to 18 yrs. Nearly 30 percent of Iowans ages 10 – 17 are overweight or obese. Although nationally, childhood obesity have leveled off, the country is seeing more weight issues occurring during the toddler years! This is why forming healthy habits earlier in life is so critical.


But we know that forming unhealthy habits is easy … breaking them … is tough. So, over the next several months, the Iowa 5-2-1-0 team will be sharing tips and tricks to get your kids to eat more veggies, how to balance screen and activity time and ideas to get the whole family to drink more water. Check back often for new ideas to try.

Visit for more information.