Meet the 5-2-1-0 towns

posted on Friday, October 9, 2020

5-2-1-0 Healthy Choices Count!

Five additional towns in Iowa have been selected to receive grant funding to support the 5-2-1-0 Healthy Choices Count! campaign this fiscal year, joining a network of other communities across the state working to create environments that support healthy choices.

5-2-1-0 Healthy Choices Count! is a nationally recognized and evidence-based prevention framework to promote healthy habits. The goal is to increase physical activity and healthy eating through policy and environmental change. 5-2-1-0 focuses on the importance of four simple daily health habits: 

  • 5 or more servings of fruits and vegetables
  • 2 hours or less of screen time (television, computer, video games, phones, etc.)
  • 1 hour or more of physical activity
  • 0 (or reduce) sugar-sweetened beverages - drink more water!

Let's meet the communities! 


Location: Wapello County

Population: 24,500

Champion: Ottumwa Community School District/Wapello County Public Health

Ottumwa Schools is excited to be a part of the 5-2-1-0 Healthy Choices Count! Initiative. It aligns and supports other similar programs that reinforce healthy habits, such as Pick a Better Snack. We recently installed more than 20 water bottle filling stations in schools due to COVID-19. A gardening program at Prime Time Youth Care teaches students where their food comes from, how to grow their own food, and provides opportunities to sample produce grown. We strive to meet physical activity guidelines through the number of minutes we offer in physical education. We hope these and other efforts help to instill healthy habits with our students. We look forward to the policy, system, and environmental changes in Ottumwa to further promote healthy lifestyles for our students and families. 



Location: Greene County

Population: 554

Champion: City of Scranton, Cole Gustoff (Mayor)

Scranton is excited for the opportunity to work with the 5-2-1-0 Healthy Choices Count! initiative.  The City of Scranton has been working to improve the community and recently installed a new playground within the Scranton School Memorial Park. The City is excited to utilize 5-2-1-0 funds to further improve the community and what it offers its residents. The committee looks forward to working together to explore ways to build on existing practices and introduce new practices. 


Sergeant Bluff

Location: Woodbury County

Population: 4,900

Champion: Aaron Lincoln, City Administrator

The City of Sergeant Bluff is dedicated to providing opportunities for its citizens, school district, civic volunteers, and businesses to enjoy a safe and healthy community. We are focused on establishing and maintaining parks and recreation amenities and programs that promote physical activity.  We support the school district and volunteer organizations in their pursuit of community service and betterment.  We come alongside our businesses to assist and encourage them as they provide both employment and services to our citizens.  We are excited to see how the 5-2-1-0 program will strengthen our community in these target areas.



Location: Clay County

Population: 11,031

Champion: Colette Rossiter, Clay County Public Health

The community of Spencer welcomes the opportunity to enhance our citizens’ health and well-being through 5-2-1-0 Healthy Choices Count! Many organizations and individuals have launched wonderful projects to improve the health status of our community members, from great trails and parks to community gardens and educational programming. We look forward to joining in the 5-2-1-0 Healthy Choices Count! program to bring these endeavors together and help our community members experience enriched health benefits.  



Location: Madison County

Population: 5,318

Champion: Nicole Navin, Executive Director, Madison County Extension Services and Secretary, Madison County Cares

We are excited to pull together the many parts of our community which are dedicated to healthy living in Winterset.  From the Extension Office to the non-profit members of Madison County Cares, our hospital, schools, and days care centers are ready to put the Initiative into action.  Together we can make an impact on our families, citizens and youth. 


There are eleven other communities that are currently funded for the initiative and will receive additional grants this fiscal year. Communities receiving a second year of funding at $10,000 include:

  • Cherokee, Cherokee County
  • Grinnell, Poweshiek County
  • Hampton, Franklin County
  • Missouri Valley, Harrison County
  • Waterloo, Black Hawk County
  • Storm Lake, Buena Vista County

Communities receiving a final year of funding at $5,000 include:

  • Clinton, Clinton County
  • Keosauqua, Van Buren County
  • Manning, Carroll County
  • Mason City, Cerro Gordo County
  • Mount Ayr, Ringgold County