Meet the Iowa towns where 5-2-1-0 is expanding

By Lauren Kollauf on Monday, August 27, 2018

Five towns plus one county in Iowa will be receiving funds to implement the 5-2-1-0 Healthy Choices Count! campaign in their communities this fiscal year. 

5-2-1-0 is a nationally recognized childhood obesity prevention program that focuses on the importance of four simple daily health habits: 

  • 5 or more servings of fruits and vegetables
  • 2 hours or less of screen time (television, computer, video games, phones, etc.)
  • 1 hour or more of physical activity
  • 0 (or reduce) sugar-sweetened beverages - drink more water!

Let's meet the communities! 


Location: Carroll County

Population: 1,455

Champion: City of Manning


Manning is excited for the opportunity to work with 5-2-1-0 Healthy Choices Count!  Many organizations are already doing exciting work that help the children of the community make healthy choices, but this program will bring that to a new level by bringing all of those organizations together to develop comprehensive goals and strategies that can span the entire community.  We look forward to working together to explore ways to build on existing practices and also introduce new practices.  

Mason City

Location: Cerro Gordo County

Population:  27,546 

Champion: Healthy-Mason City

Mason City

5-2-1-0 Healthy Choices Count will allow Mason City to advance the wellness of residents community wide, starting at a young age, by promoting simple lifestyle changes with a clear message. The community desires to assist individuals in building a strong, conscious effort to continually improve his or her wellness. While Mason City has made great strides, it knows there is still much work to do towards helping residents achieve increasingly better health, enjoyment, and comfort in life. Making the healthy choice can be difficult, but with assistance, communities like Mason City are equipped to create positive changes.


Location: Clinton County

Population: 26,855

Champion: Clinton County Public Health Department


The Let’s Live Healthy Clinton (LLHC) committee is a collaboration of partners working together to make Clinton a healthier community.  LLHC is divided into three sub groups: Move More, Eat Well, and Feel Better.  The Move More and Eat Well have outlined several action plans that will help raise awareness and educate the community to help make the healthy choice the easy choice.  The initiatives in this project includes: walking school buses, increased access to walking paths, increased healthy concession options, and cooking demonstrations.  The LLHC committee is looking forward to expanding these efforts with more resources and marketing strategies to continuously raise awareness of healthy options in the City of Clinton. 

Mount Ayr

Location: Ringgold County

Population: 1,691

Champion: Ringgold County Public Health

Mt. Ayr

The Mount Ayr community is grateful for the opportunity to bring the goals of 5-2-1-0 Healthy Choices Count! to our corner of southern Iowa.  We look forward to utilizing the proven philosophies of 5-2-1-0 to bolster our existing efforts to instill lifelong healthy habits in our community's youth.  These funds will help us ensure that Mount Ayr's kids learn and embrace how to "eat and play the right way!"


Location: Van Buren County

Population: 939

Champion: Healthy Villages


The City of Keosauqua and Healthy Villages are excited to partner together to implement the 5-2-1-0 Healthy Choices Count! campaign that seeks to increase physical activity and healthy eating for children. We are looking forward to utilizing these funds to continue our efforts to make Van Buren County a healthy place to live and work!

More about the grant

The grant awards were announced in July by the Iowa Department of Health, the Healthiest State Initiative and United Way of Central Iowa. Each town will receive $22,000. In addition,  Warren County was also selected as a grant recipient and will receive $38,000. The first four 5-2-1-0 communities (Malvern, Dubuque, Mt. Pleasant and West Union) will continue to receive financial support and guidance from IDPH in this upcoming fiscal year.

Are you interested in implementing 5-2-1-0 in your community? Access 5-2-1-0 Healthy Choices Count! toolkits, resources and materials