Double Up Food Bucks Kicks Off May 3

posted on Thursday, April 27, 2017


Iowa’s statewide healthy food incentive program, Double Up Food Bucks is kicking off the 2017 farmers market season on Wednesday May 3rd.  A program of the Iowa Healthiest State Initiative Double Up Food Bucks increases low-income shoppers’ purchasing power for fruits and vegetables while supporting Iowa growers.

Here’s how Double Up works: A family, for instance, that spends $10 in SNAP benefits at a participating site receives an additional $10 in free Double Up Food Bucks to spend on locally grown fruits and vegetables. (SNAP stands for the Supplemental Nutrition Assistance Program, formerly known as food stamps.)

Double Up Inforgraphic

The wins are three-fold: low-income families eat more healthy food, local farmers gain new customers and make more money, and more food dollars stay in the local economy. Each has a ripple effect of benefits.

Since its launch in 2016, Double Up has grown from six farmers markets to more than 12 sites across the state including farmers markets, mobile markets, and farm stands. In 2016, SNAP shoppers spent more than $25,000 on healthy food at participating Double Up Food Bucks farmers markets.  The Healthiest State Initiative expects to see that number triple this year. 

2017 Double Up Food Bucks Participating Farmers Markets:

For a complete list of participating Double Up sites and hours of operation, visit iowahealthieststate.com/double-up-food-bucks

Black Hawk County:

Greens to Go Non-profit Mobile Produce Stand, Waterloo, Iowa***

Clay County:

Spencer's Riverfront Farmers Market, Spencer, Iowa

Dubuque County:

Dubuque Farmers Market, Dubuque, Iowa

Johnson County:

Iowa City Farmers Markets, Iowa City, Iowa

Polk County:

Beaverdale Farmers Market, Des Moines, Iowa

Downtown Des Moines Farmers Market, Des Moines, IA***

Drake Neighborhood Farmers Market, Des Moines, IA

Lutheran Services in Iowa Global Greens Farmers Market, Des Moines, IA

Nourish Mobile Grocery Store, Des Moines, IA

Valley Junction Farmers Market, West Des Moines, IA

Poweshiek County:

Grinnell Farmers Market, Grinnell, Iowa

Tama County:

Red Earth Gardens, The local food source of the Meskwaki Nation, Tama, Iowa***

Winneshiek County:

Northeast Iowa Winneshiek Farmers Market, Decorah, Iowa

***Sites participating in the Wireless EBT Project and Double Up Food Bucks gift card pilot program