By Lauren Kollauf on Monday, February 1, 2021

Double Up Food Bucks has a big economic impact

The Double Up Food Bucks program has an economic ripple effect that starts with the consumer and spreads to the farmers who grew the food, the local economy and beyond.

Double Up Food Bucks helps allows SNAP customers to match purchases of fresh fruits and vegetables made with their EBT card, up to $10 per day, to purchase fresh produce.

A recent study shows a greater investment by policymakers into expanding incentive programs like Double Up Food Bucks statewide would have a significant return on investment in terms of revenue and jobs, in addition to the positive health impact.

Here's how:


Total value of Double Up Food Bucks redeemed to buy fresh fruits and vegetables in 2020.

$1.9 million

Estimated economic impact generated for Iowa from all Double Up Food Bucks transactions in 2020.

$5-11 million

Extra funds Iowa families would have in their pockets to spend on fruits and vegetables each year.

$10–$20 million

Estimated economic activity that would be generated in a year by Double Up Food Bucks if the program was available statewide.


Double Up Food Bucks that were spent at local farmers markets and Iowa-owned grocery stores – including Fareway and Hy-Vee – in 2020.

Double Up Food Bucks in Iowa has grown from six participating farmers markets in 2016 to 140+ locations currently, including farmers markets, farm stands, food co-ops and grocery stores.


Double Up Food Bucks in Iowa is funded through a three-year Food Insecurity Nutrition Incentive (FINI) grant from the U.S. Department of Agriculture. The Healthiest State Initiative is able to match local, state and private donations 1:1 with the USDA grant funding.

A $1 million appropriation for the program through Iowa state general funds is vital to the future of Double Up Food Bucks, in order to leverage match federal dollars and ensure the sustainability of the program. Investing in Double Up Food Bucks helps support local farmers, families and communities. It's a win-win-win for the Iowa economy.

logoDouble Up Food Bucks is a SNAP-incentive program in Iowa that matches food assistance dollars 1:1 on purchases of fresh fruits and vegetables at participating farmers markets and grocery stores. Learn more and find a participating location near you: