Partners working together

Approach

The Healthiest State Initiative aims to become the healthiest state in the nation by improving the physical, social and emotional well-being of Iowans. 

Mission

To improve the physical, social and emotional well-being of Iowans. 

Vision

To become the healthiest state in the nation. 

How we do it: 

  • INFORM Iowans of the challenge to become the healthiest state in the nation
  • EDUCATE and motivate Iowans to eat well, move more and feel better through data and insight. 
  • COLLABORATE with key partners to influence and implement changes across sectors.

Statewide Programs and Events

5-2-1-0 Healthy Choices Count!

A nationally recognized and evidenced-based prevention framework to promote healthy habits. The goal is to increase physical activity and healthy eating through policy and environmental change.

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Double Up Food Bucks

A program that doubles the value of federal SNAP benefits spent at participating farmers markets and grocery stores, helping people bring home more fruits and vegetables, while also supporting local farmers.

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Make It OK

A community campaign to reduce stigma by starting conversations and increasing understanding about mental illness

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Awards
Annual Awards

Annual reception to celebrate workplaces, schools, early care, out-of-school programs, individual leaders and communities for taking steps to improve the health of Iowans.

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Annual Conference
Annual Conference

Education and networking opportunity to bring together Iowans to learn and network with others interested in improving the physical, social and emotional well-being of Iowans.

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Annual Walk
Annual Walk

Held the first Wednesday of October across all 99 counties to motivate Iowans to walk for 30 minutes every day.

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Healthiest State Month
Healthiest State Month

Celebrate 5-2-1-0 Healthy Choices Count! during October. Each week during the month will focus on one of the healthy habits featured in 5-2-1-0.

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5-2-1-0 Summit
5-2-1-0 Summit

Event to bring together school, health care, early-care and out-of-school programs for a day of learning and networking on how to make the healthy choice the easy choice.

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  • Leadership

    The Healthiest State Initiative is supported by dedicated members of the community serving on the board of directors, as well as a team of dedicated and passionate staff.

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  • Investors

    Our investors don't just invest in the Healthiest State Initiative, they fundamentally understand and support that improving the well-being in Iowa would mean Iowans living happier, healthier lives.

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  • About

    Healthiest State Initiative is a nonpartisan, nonprofit organization driven by the goal to make Iowa the healthiest state in the nation by improving the physical, social and emotional well-being of Iowans.

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