Approach

The Healthiest State Initiative aims to become the healthiest state in the nation by improving the physical, social and emotional well-being of Iowans.

Mission

To improve the physical, social and emotional well-being of Iowans.

Vision

To become the healthiest state in the nation.

How we do it:

INFORM Iowans of the challenge to become the healthiest state in the nation
EDUCATE and motivate Iowans to eat well, move more and feel better through data and insight.
COLLABORATE with key partners to influence and implement changes across sectors.

Statewide Programs and Events

A nationally recognized and evidenced-based prevention framework to promote healthy habits. The goal is to increase physical activity and healthy eating through policy and environmental change.

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A program that doubles the value of federal SNAP benefits spent at participating farmers markets and grocery stores, helping people bring home more fruits and vegetables, while also supporting local farmers.

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A community campaign to reduce stigma by starting conversations and increasing understanding about mental illness

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Annual Awards

Annual reception to celebrate workplaces, schools, early care, out-of-school programs, individual leaders and communities for taking steps to improve the health of Iowans.

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Annual Conference

Education and networking opportunity to bring together Iowans to learn and network with others interested in improving the physical, social and emotional well-being of Iowans.

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Annual Walk

Held the first Wednesday of October across all 99 counties to motivate Iowans to walk for 30 minutes every day.

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Healthiest State Month

Celebrate 5-2-1-0 Healthy Choices Count! during October. Each week during the month will focus on one of the healthy habits featured in 5-2-1-0.

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5-2-1-0 Summit

Event to bring together school, health care, early-care and out-of-school programs for a day of learning and networking on how to make the healthy choice the easy choice.

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About

Healthiest State Initiative is a nonpartisan, nonprofit organization driven by the goal to make Iowa the healthiest state in the nation by improving the physical, social and emotional well-being of Iowans.

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Investors

Our investors don't just invest in the Healthiest State Initiative, they fundamentally understand and support that improving the well-being in Iowa would mean Iowans living happier, healthier lives.

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Leadership

The Healthiest State Initiative is supported by dedicated members of the community serving on the board of directors, as well as a team of dedicated and passionate staff.

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